Venetian Plaster News (for Year 2008)

Spatula Stuhhi on TV again
What can we do in 10 seconds? We can meet each other, smile at each other, shake hands or kindly greet each other. All this would last 10 seconds, the same time it would take to exchange a warm hug; the same time it would take to wish someone Merry Christmas and Happy New Year.
We included all this in our 10 second film

It is the biggest country in Europe after Russia.
Being able to seduce this big land and population is not an easy task.

Nevertheless, thanks to Alexander and his TBI - the only Ukrainian importer of our products – Kiev became an Italian affair for one night.

Gioia, Oro and Seduzioni charmed and amazed the country's 60 most important architects, who had been invited to this event of Italian creativity and style held inside the Academical Theatre Suzirja.

Prosciutto di Parma ham and Parmigiano-Reggiano cheese together with our SEDUZIONI, I COLORI DELL'ORO e COLORE E GIOIA touched these people and received the honours by the leaders of the Ukrainian architecture.

Our thanks go to Alexander and TBI, and to all those who contribute to promote a "Taste for Beauty" all over the world...

This is what Renato Rascel famously sang a few years ago...

Click HERE to visit our photo gallery
Look at the Seduzioni (Seductions) PDF catalogue

Today, now back to our daily routine, we think of our Roman experience at the EXPO 2008 with a touch of nostalgia for the beautiful atmosphere we enjoyed in the eternal city.

In the wonderful stand beautifully created to seduce our clients, our friends and colleagues came to visit us in order to admire the application of our new SEDUZIONI and enjoy the massages performed by Simona and Vilailak.

In the reproduction of a beauty farm, they entertained our visitors and those who wanted to take a break between stands or business meetings with typical Thai massages.

Our thanks go to them and, once again, to the many of you who joined us!

Arrivederci, Roma...

From 13^th to 16^th of November we will be attending the Rome Expo, PAVILION 5, STAND E/12, with a very sexy product. It is called "SEDUZIONI" (Seductions).

It will be presented in a stand set up as a Beauty Farm where you can enjoy Thai massages by 2 qualified masseuses.
If you intend to visit us and enjoy a moment of total relaxation, we suggest you book a massage by calling Monica at +39 0299039511 between 8.30 and 12.30.

Here are the photos of our stand which will be, obviously, "decorated" in a very "sexy" way.

Once our parents and grandparents used to listen to the radio to find out how society was changing...
Then it was television which accompanied the daily routine of many Italian families at different times of the day. The television changed words into images.
In the morning, news and weather forecasts are broadcasted; in the afternoon, children can watch their favourite cartoons; in the evening, it's time for a good film or entertainment programme.
Today the internet has taken a new lead, as it is able to reach us wherever we are and to inform us by opening up new horizons.
The mass media is changing with us.

Today, we are launching a channel on the famous website YOUTUBE, where we have started to upload all the video clips that could be useful to you, whether you are a professional in this sector or simply a "beauty" enthusiast:

- APPLICATION LESSONS demo videos
- FILMS telling us about exciting stories from the decoration world
- Advertisements and backstage clips of our multimedia adventures

The GIORGIO GRAESAN & FRIENDS channel intends to offer a way of learning and raising awareness as to the art of decorating.

Come to visit us HERE and link our channel to your websites so that the information can reach everyone and improve the technical and human skills of all our FRIENDS...

During the Gioia and ORO parties - our evening parties held at the suppliers' premises - we propose decorators an exclusive promotional tool:

A bag containing 7 panels (about 30x50cm) made using our main products:

2 Spatula Stuhhi panels,
1 Gioia panel,
1 Oro panel,
1 Casa dei Sogni panel,
1 Trasparenze panel,
1 Spirito Libero panel

and a complete set of all our catalogues.
The bag enables our representatives to carry comfortably all they need to the client to help her/him make the right choice.

The total cost of the bag is 100 Euro + VAT

Sandro Sciacca, photographer and visionary, has left us for a better world.

This world of ours is decidedly worse off without him: without his beaming smile and incredible ability to challenge the monotony and logic of reality with the inspired groundbreaking daringness of his work.

Men like him change the world for the better and leave an indelible mark through their work.

This man who seemed to be IMMORTAL leaves behind a huge void.

Of the golden award...

Here's the winning photo in the competition held to mark the launch of the Colore & ORO collection...

The winner of four 5-litre cans of Colore & ORO is GIUSEPPE COMO
thanks to this photo, which received the most votes on & Pictures.

Thanks to all those who took part in our competition and good luck for next time!

As we're always committed to innovation, it's time to launch a new revolutionary sample format; pocket-sized and aesthetically pleasing.
We do not have the production technology yet, but we've put in extra effort so that we can send out the first copies of this graphic delight.
Here's a preview of the machinery and technology needed to produce this miniaturised advertising tool.
The first sample collections are currently being delivered.

I party di GIOIA proseguono a pieno regime in tutta Italia approdando, per una data indimenticabile, presso Lariano Parati che è stato per noi un ospite come al solito eccezionale!

Bellezza e novità del mondo della decorazione attraggono ancora numerosi appassionati e professionisti che continuano, con nostra grande soddisfazione, ad amare il nostro colorato mondo.

Guardate le foto della serata cliccando QUI

Grazie a Franco Moroni per l'ennesimo attestato di stima nei nostri confronti e complimenti per l'ospitalità e l'allegra compagnia che ci ha regalato insieme ai suoi applicatori di fiducia...

The new I COLORI DELL'ORO (SHADES OF GOLD) project has two elements: Oro Ricco and Oro Pallido.
They can be mixed with our exciting paints to offer an impressive range of 84 different Colori (colours).

They can be applied by brush, glove or roller, exactly like Colore & Gioia. Indeed, they are really sister programmes, both in terms of the chemical structure of the product and the end result.

The sample collection image has also been totally revamped:
a pocket format will accompany the more conservative traditional format, signalling an innovative turning point in presentation methods.

It will give the impression of dealing with a jewellery collection rather than paints…. after all we are talking about Gioie (joy) and Oro (gold).

CLICK HERE FOR A PREVIEW OF I COLORI DELL ORO (SHADES OF GOLD).

Go and take a look at the latest &Club feature: a CREATIVE LABORATORY.

You will see how sexy purple can be, for painting Vespas, finishing off corners and much more besides.

And don't forget to have a look at &Pictures, a collection of the best work by our customers and our samples in a useful format.

Excitement, creativity, sharing. These are some of the keywords, to use the language of Internet search engines, by which our &Club is growing, changing and improving.

The latest new feature of the Giorgio Graesan Club is a CREATIVE LABORATORY::

A timeless place for dreaming and fuelling the dreams of others who are watching us with growing interest.
Those who follow and admire us will certainly appreciate the ability of our &Club to create a unique and innovative form of beauty.

Dostoyevsky said that beauty will save the world . We couldn't agree more with his ideas...

Enjoy watching the new SPATULA STUHHI film
BY CLICKING HERE

Once again this year, a splendid synergy returns, uniting Giorgio Graesan & Friends and our friend Stefanos Kabarakis. Stefano distributes our products in Greece, through his company INTERKAS.

We took part in the Athens trade fair, where we had a highly atmospheric stand. There we presented our COLORE & GIOIA to more than 20,000 people a day, who visited us with the usual curiosity and enthusiasm.

With more than fifty demonstrations a day we helped our foreign friends to discover the new catalogue, Spirito Libero & Gioia.

Visit our gallery to see our pick of the best photos.Colours and Tools Athens 2008 !

I Party di Gioia... clicca QUI

La nostra avventura al Made 2008... clicca QUI

Guarda il video cliccando QUI

In July 2007 we started the procedure to register the trademark Colore e LUCE. The name had not been previously registered and so we started selling this "bright" new line at the beginning of December.

Whether due to an improbable strange coincidence or the topical nature of the concept, another major company started selling a product under a very similar name.

Out of recognition of their prior use of the name in this unfortunate "coincidence", we immediately decided to change our brand name to

Colore
&
GIOIA

and to give it a powerful launch by presenting new sample collections at the MADE EXPO fair, which will be held in Milan from 5 to 9 February. We will also offer a groundbreaking series of applications for Spirito Libero and Colour & Joy.

We'd like to take this opportunity to thank Brignola Spa for actively collaborating with us to find a solution beneficial to both markets and thereby improving the already good relations between our companies.

We look forward to seeing you at the "Open Door" evenings at our offices in Paderno Dugnano to share moments of Colore (Colour) & above all GIOIA (Joy).

In Milan we are getting ready for our debut at the fair which is aiming to become a point of reference for operators in the sector in just a few years. Even before it opens, it promises to be a unique opportunity for meetings and debate between decorating artists of all levels.
We love all things new and we have great expectations for a highly stimulating experience.
We'll be ready to welcome you all at MADE in Milan in pavilion 4. And then...
PIANO BAR on 7 February 2008.
On Thursday 7 February we will be pleased to spend a few hours in the company of whoever comes to visit us at our STAND at the fair. From 9 pm to midnight we will offer an enjoyable musical aperitif, playing host to an evening among friends at our offices in Paderno Dugnano. And then...
PARTY on 8 February 2008.
Big closing evening organised at our offices in Paderno Dugnano, open to all our friends:
From 9 pm onwards on Friday 8 February we will treat you to a big party with spectacle, beautiful women, rivers of champagne, good company and a wealth of other surprises.
It's an opportunity to do something different and meet up with some true friends.

We look forward to seeing you !