Venetian Plaster News (for Year 2016)

Once upon a time there were a work: the "whitewasher".

When the walls were dirty and and dusty, you called the whitewasher.
The word means "the one who makes it white again". A simple work, pure labor.
The professionalisms growed and the Customer requests raised the bar of the skills required to fullfill them. We sollecitated a change in the painter profession, and thank to Segui il tuo ISTINTO we gave birth to a new one:

CREATIVE PAINTER

And what's his mission and enjoyment?

He suggests CREATIVE WALLS

Doing so, he contributes to improve the World.

To him, to You I dedicate this Video.

The video is positive, happy and rich of good wishes.
It seems perfect to wish you a Merry Christmas and a Happy New Year, full of happiness and Creativity.

I want to thank Fabio Abrugiato, the Videomaker, Botta Massi Tato, the Actor, Fabio Modica Masini, the Coordinator of this extraordinary and joyful adventure.

I also want to thank all Resellers that joined us on the track of improvement and growth of this wonderful profession.

Giorgio Graesan

We wish everyone a Merry Christmas and a Happy New Year 2017, full of irony, fun and creativity.
Our offices will remain closed from 26^th to 30^th of December 2016, and we'll reopen for normal activities on January 2^nd, 2017, while our Showroom will reopen on January 9^th, 2017.

Segui il tuo ISTINTO 5 ... for now you can only see the first page...
Will this book make you dream?
For sure it will AWARD those who followed us since the first days.

Indeed, it's the fifth year of this incredible product which brought to surface the hidden Creativity of many Painters in Italy and in the World.

Since 2012 we see more and more abilities and expressive skills in the Showcases that our site dedicate to our Painters. This is a direct consequence of the stimulus offered by the philosophy enscripted in the project called Segui il tuo ISTINTO.

Following this objective, we invented an Event of 2 months in duration, PAINT REVOLUTION, where about 200 Painters exhibited in via Pisani, in Milan, sharing skills and knowledge to let the Creativity to emerge. In 2017 we will repeat this exciting experience.

Let's try to summarize and understand this with some numbers collected during the last 5 years:

• 220,000 distributed catalogs
• 800,000 square meters covered
• 100,000 Creative Walls made
• 800 demonstrations and traing courses done
• None criticity or issue in these 5 years

All with an unbeatable naturalness thank to its Mineral Essence.
Segui il Tuo ISTINTO contains Lime, Marble powders of various sizes and Natural Minerals.

But certainly, the most significative value is not in numbers, but in the happiness of Painters and their Customers when they touch the uniqueness and creativeness of their walls.

What you see is the symbol and the name of the new Catalog, which we will send to all our Resellers in the World in the next January 2017.

It will be a LIMITED AND EXCLUSIVE EDITION reserved to the PIONEERS of this philosophy. It's reserved to those who believed and invested...

The Showcases in our giorgiograesan.it website are a modern advertising tool which fully exploits the possibilities of current Smartphones technology.

They must contain the maximum of Creativity, Elegance and Aesthetics, game spirit and a lot of Honesty.

With just few steps each Painter can create its own free advertising space, inside our website, gaining visibility from it.

GGF's Showcases are open to all Painters using our products, who wants to publish their works and let the people admire their Creativity.

Here is an example: Click here

It's all written in our site.
It's a free space for all our customers.

You just need to follow the guides and you will soon appear on our website for free. For more info: call 344 136 1190.

It's a tool to help our Painters and Resellers.

We reserve the right to exclude from this advertising those who use our Brand for purposes that do not conform to ours or with a commercial behavior unsuited to represent us.

These Showcases must be accurate, nice and must contain your best Creative Walls.

Being there with your Showcase must be both a Goal and reason of Pride.

Giorgio Graesan

Let's make a summary:

• About 780,000 distributed catalogs.
• About 8,500,000 square meters covered.
• About 530,000 shining and smooth walls.
• About 7,000 demonstrations and training courses.
• About 350,000 customers satisfied.
• Zero problems.
• A huge amount of enthusiasm and passion.

How safe is a product with these incredible performance?
What is the value of this story?
How much certainty and incentives has this product offered over the years?

Watch for yourself!

Spatula Stuhhi started the Creative Painters experience.
It's the ORIGIN of what we are living today.
Spatula Stuhhi is the beginning of CREATIVE PAINTERS!

Our Glitters have been renewed introducing a new multicolor product for special effects.

Furthermore, the Glitter formula has been updated to cling everywhere thank to a fair resin content amount.

Now you can find Golden Glitter, Silver Glitter and Multicolor Glitter, all idoneous be paired with ISTINTO or to strengthen the crystalline effect of Snow or Milky Way.

Express your creativity and enjoy this new product.

Giorgio Graesan

We renewed Crea il tuo Universo with a new sample book, adding colors to this finishing, to illuminate your dreamy nights.

Now your walls and roofs will light up with millions of stars.

Crea il tuo Universo is applied with a brush: during the day or in direct light, it loads up with light, and in the evening it will enlight your nights and those of your children, taking you into a world of dreams.

All we need now is to dream being children again.

Giorgio Graesan

Our finishing enrich with a new product: VETRO OPACO.

Perfect when applied over ISTINTO as a protective layer, its characteristic matte makes its look natural and protective.

In this short movie I show you how to apply our finishings and which are their differences.

Segui il tuo ISTINTO can modify its aesthetic fisionomy choosing the most appropriate finishing.

All you need now is to try it and enjoy it with ISTINTO!

Giorgio Graesan

After Primus Sabbia and Primus Naturale, the primer's family expands with a new entry: PRIMUS AGGRAPPANTE, designed to meet the need to renew bathrooms and kitchens without demolishing and having a bricklayer in the house.

Primus Aggrappante, available in 2,5 liters and 5 liters packs, attaches directly to the bathroom and kitchen tiles; this way it will create a perfect underlayer for ISTINTO's works.

In this Video I show you how easy is to apply it and how to obtain a new wall over bathrooms and kitchen tiles, a new solution which simplify and reduce discomfort to your Customers.

Giorgio Graesan

On 2016 November, 11^st to 13^rd, we'll be present at VICENZA fair FEL - Festival Edilizia Leggera.

A local fair organized like a Party, from Friday to Sunday, and extended to 12pm on Saturday. A party where we can meet, share and appreciate our products, in a space dedicated to training and more, and where you can taste local specialties.

What will we do during the FEL?

• We will dedicate ourselves to work in tune with our local Resellers.
• We will give some of them a reserved space for the public.
• We will encourage them to bring their best Painters for a public contest.

We will open the new Paint Revolution 2017 which will have the codename "NEW TALENTS", and in Vicenza we will show you a preview of this Event.

In fact, in 2016, we dedicated ourselves to training and acknowledgement of our best and more creative Painters.

We celebrated them with an event 2 months long, in the center of Design in Milan, with a tremendous mediatic support and with a Book which collects all their works.

They are and will remain PIONEERS of Creative Painters, and we will work in 2017 to bring this experience to the NEW TALENTS which want to grow and express themselves for a better World.

So let's carry on this "Revolution" to increase the skills and creative abilities of the whole industry. A Turbo Compressor for Creative Growth.

During the FEL fair, we will distribute for free a Book collecting all the pictures and experiences we lived between April and May 2016.

We look forward you there to celebrate this incredible Creative Revolution.

Giorgio Graesan

For a Free-pass to the fair, register

Make Art Not War
Posted on 05/07/2016

Summer has begun and for these hot days of work, we decided to create a pair of white cotton shorts and a white shirt, so you can always be practical, elegant and fresh when you are at your customers.

These two cute items are available in limited edition in our ONLINE SHOP at the promotional price: Shirt €12,90 and Bermuda €9,89 plus shipping costs. They are of course branded with embroidery Make Art Not War to make them unique and more exclusive.

Hurry up! Stocks are limited!