Venetian Plaster News (for Year 2020)

Via Lattea is a very successful product that has illuminated our customers' homes for the past 10 years.

Technology advances and we desired to improve it, so it is time to make a restyling to further increase the success and diffusion of this luminous finish.

Here is what this restyling consists of:

- The sample catalog now consists of 7 beautiful photographs that help to understand the atmosphere that Via Lattea gives in the homes where it is applied.

- we have slightly modified the product and now we have 5 variants per color in the catalog, thus reaching intense shades that were previously unattainable.

- the product can now be applied with a special roller making application easier, faster and more intuitive. However, you can freely continue to apply it with a brush.

In this video you can see the ease of roller application compared to brush application.

This is a dilemma that often inflames our Facebook group The Creative Painters.

Basically there is a heated debate among our Painters: many argue that it is possible to isolate the shower cubicle, even if not very easy, using our products and others are uncompromising deniers, who instead argue not to use our products in showers.

Far from wanting to agree with one or another of the two positions that can both be true, I want to express the official position of Giorgio Graesan and Friends. Here it is:

- If you want absolute resistance to water and time, we suggest using old and tested tiles.
- If, on the other hand, you want a more "Trendy" approach to the shower enclosure, you can use our products by following these indications (resistance and durability should not be compared to the tile that is eternal):

1 - Use our Gioia, White Paint, Oro, Via Lattea and protect them directly with IPERVETRO.

2 - ISTINTO (Pietra Spaccata, Zen, Bamboo) WITH Gioia well applied in two coats, and finalize protecting directly with IPERVETRO.

3 - ISTINTO (Pietra Spaccata, Zen, Bamboo) WITHOUT Gioia, must be isolated with two coats of Vetro Lucido diluted 1/4 with water. At this point you can finish with two coats of Vetro Lucido or Vetro Opaco. If necessary and after checking with a spray that there is no absorption, it can be protected with IPERVETRO.

4 - ISTINTO Pietra Levigata and Muro Naturale must be prepared with one coat of Vetro Lucido diluted 1/4, and then apply two coats of Vetro Lucido or Opaco. Any small absorption of water evaporates when it dries. We do not recommend the use of Ipervetro on this application.

5 - Spatula Stuhhi must not be used.

By using these indications you will obviously be guaranteed by us for any possible problem and the material will be refunded. For any doubt, however, our Digital...

I am pleased to announce that we have activated a new business sector that will deal with DIGITAL CONSULTING.

360-degree consultancy, therefore help and application suggestions with an Architect available via video call from the Milan Showroom, aimed to help our Creative Painters and Interior Designers.

We want to take advantage of the great difficulty of these months to move towards the future.
In fact, our specialty which is consulting through demonstrations, masters or Paint Revolution events, has become impractical.

To remedy this and look ahead we have invested in a new Center with digital equipment from which we aim to assist and continue to provide the same flawless service.

Technology helps us a lot and allows us to provide more timely advice than we could before.

In fact, contacting us with a video call when needed, instead of when a technician or agent passes by, makes a big difference.

To explain this novelty I made a short video:

In detail, we have 4 people available for these consultations:

- Theo Tramutoli will coordinate the activities of the Center

- Andrea Impellizzeri and Paolo La Selva get involved to pass on their experience.

- Mona Atri will be available from the Milan Showroom for Design consultancy and to help undecided customers even with a video call visit to the Showroom.

You can call (or video call) every day from 8.30 to 17.30 to:

- Request assistance on site to start the work.

- Advice for application problems

- An update on new products

- A...

Have you ever thought to protect Gioia, Neve and Via Lattea with IPERVETRO?

Here is a fast, original and performing solution for walls in bathrooms, kitchens, children's rooms, prestigious rooms, busy offices that deserve great resistance while keeping their originality.

Of course Ipervetro can easily be made Opaque with Vetro Opaco in a single pass with our roll.

To better explain the ease of application here is a 2-minute video tutorial of Ipervetro over Gioia.

Of course, the same idea applies to all of our acrylic products applied with brush, roller or glove. So, Casa dei Sogni will become the Brazilian Granite, and the same rule is valid for Minimal, Snow and Milky Way.

Here too we have a 2-minute video tutorial to explain this application:

Also, in a new video, you can learn in detail the mixing system of IPERVETRO, when it's necessary to divide the 1 liter can in two half liter cans.

Finally, another short tutorial will show you how easy it is to have OPAQUE IPERVETRO.

Our Magazine have reached the Third Edition.
This edition is a true 264 pages photographic encyclopedia of Creative Paintings.

It was born three years ago to collect in a single container a summary of our products presented through our photographs. It has progressively grown together with our product range and our photographic research.

The purpose of this magazine is precisely to help the customer to "get an idea" of how they imagine their home. A very useful element to inform and stimulate the use of our Creative Paints. When the customer knows what finish he wants, you can also give him the specific samples or the tiles of the product he has chosen for further study.

The Third Edition of the Magazine is now available at our Dealers completely free of charge, as are all our samples. You can request them to show them to your undecided customers but you can also use them as real promotional items by giving them to architects or interior designers.

It's a full-fledged magazine and therefore it can be placed in any waiting room.

It is a communication and marketing tool of great effect and prestige. It distinguishes us and distinguishes you from any competition, transmitting an image of security and stability that are in great demand in these periods.

In this short video I will tell you the details of this object. You'll want to have it in your hands as soon as possible.

After 12 years from its birth and after several tweaks, here we are to present you an Important Restyling of our GIOIA catalogue.

The great innovation is in the quality of the photos, which show exactly the final result of this product when applied on large surfaces.

In this way, we try to entice the customer to feel and imagine his home, its walls covered with this wonderful and luminescent finish.

The physical samples, present in this new Restyled catalogue in both the initial White ones and the final color range, are larger than the previous edition in order to make your customer "to better touch" the real product.

Our beautiful 169 colors in the last three sides of the sample collection expose the concept of this product: the JOY.

In this new edition, therefore, we let the customers touch the product with the hands and help their imagination with beautiful photos to help them in their choices.

Here is a short video explaining this important restyling:

We present you the new 2020 Backpack.
It consists of two compartments and contains 16 tiles, a magazine and a sample book.
The trolley is easily detachable through a comfortable velcro and the backpack can be put on the shoulder.

The first run of 1,000 pieces is dedicated to the new edition of Minimal, with the new ICON sample set consisting of photos of the product applied on walls, and with additional real samples, and contains:

• 13 Minimal Cotton tiles
• 2 Minimal Wool tiles
• 1 Minimal tiles with Iper Vetro

These are the new applications of Minimal, real fancy and very easy to apply.
I remind you that Minimal is an opaque mother of pearl acrylic paint, perfect for completing ceilings and walls combined with Segui il tuo Istinto.

The complete backpack + trolley is now on sale on our website by clicking here at the price of 100 euros + VAT.
It can also be requested from your trusted dealers for the same price.

In addition, you can always have it in vision, loan or rental from the Resellers who join the initiative.

Here you can see a short video in which I illustrate the Backpack and its contents.

I announce you that a version of this 2020 Backpack containing samples of Elephant Skin, Lived Stone, Spatula Stuhhi Highlight, Bronze Wall and the latest news presented at the event of February 4, 2020 is being prepared and will be soon ready for delivering.

An "Old" way of decorating the walls completely renewed: here we learn how to imitate the passage of time on a wall using Segui il tuo ISTINTO 7:

LIVED STONE

Presented here in a beautiful modern and inspired entrance.

As you can see, these walls are very original and innovative and proposed as a new furnishing approach.

The application system is really simple as you can learn in this very short tutorial.

A new way to decorate the walls: we create a round area and we feature a new application of Segui il tuo ISTINTO 7:

ELEPHANT SKIN

here applied in a splendid bedroom.
As you can see, these are very original and innovative walls that allow a new furnishing approach.

The application system is really simple as demonstrated in this very short tutorial. Enjoy:

A new way to decorate the walls: a smooth area with Polished Stone and a very characteristic limited area with Split Stone, Zen Stone, Bamboo or other finishing.

In this way we can characterize an area, a room without make the decoration too invasive.
Here are some examples of these finishings that are present in the new sample book Segui il tuo Istinto 7.

As you can see, these walls are very innovative and original, and allow a new furnishing approach.

The application system is really simple and demonstrated in this very short tutorial.

Taking advantage of free time of these days, we asked Andrea Sansone to shot a little course on how to create moldings and fillets with a brush.

We have created a Live event on our Facebook group "I Pittori Creativi" and now we share the video of this small course here.

Andrea's mastery together with his spontaneity makes this video a pleasant path suitable for Painters who wish to test themselves with ancient and very fascinated techniques.

I thank Andrea Sansone for his kindness and desire for sharing and free help.

Have fun.

What can we do besides sitting on the sofa, waiting for this situation to finish?
We can organize and equip ourselves to fight Covid-19 with our own hands, energy and determination.

Yes, because while we go to people's homes, offices and shops, we can commit ourselves to "take out" Covid as much as possible with simple tools created with the recommendations of the WHO.

This is the reason why we have created at the speed of light FOUR new products that can help you in this task.

Here are the four new products branded GIORGIO GRAESAN and Friends, ready to give you the chance to fight the Covid-19.

We won't do Miracles. But at least let's try to do something.

They will be immediately on sale on our e-Commerce, in order not to waste time for its distribution and start fighting Coronavirus right now.

Obviously they will also be soon available from our Resellers who will join this initiative.

SaniTouch: for horizontal surfaces. Spray on paper towels and go over horizontal surfaces.
Go over with a dry cloth and clean and then throw away.
Alcohol-based.
Price per dispenser to Creative Painter: Eur 6.70 + VAT
Pack of 12 pieces.
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Cutisan: Alcohol-based hand cleanser and sanitizer, non gel, 500 cc.
Price per dispenser to Creative Painter: Eur 10.40 + VAT
Packs of 12 pieces
Packaged for us by Ecochem
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Sani Floor In: for floors and walls.
Dilute with water to 5% and spread on floors
On walls (not dark colors) dilute to 2%.
Chlorine based
Price per jar for Creative Painter: Eur 4.50 + VAT
Pack of 12 pieces
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Sani Floor Out: for external floors and walls.
To be applied by low pressure spray.
...

In the past days we have presented our new magazine called COLLEZIONE 2020.
It is distributed these days and you will find it soon from our Resellers.
Here is the magazine.

It contains all our products with wonderful photos to enchant your customers and tempt them to ask you for your work.
They are obviously distributed for free and are made of more than 250 pages.

If you want to see it NOW
click here

I am happy to announce a new initiative aimed at promoting the sales of Creative Paintings.

It is a magazine which contains all the best photographic creations of our products.
In short, a collection of our products to be spread to your customers to facilitate their choice and to help them in the difficult selection of the most suitable finish for their purposes, desires and dreams.

In addition to the photos, in this magazine you will find a small description that defines each product and each possible finish. This way, we increase the knowledge and culture of our customers thus facilitating mutual understanding.

As I tell you in this video, shot during the presentation event, these magazines are available free of charge from our dealers for your wide diffusion.

Of course, this magazine does not replace our range of samples which we still continue to produce and distribute for each individual product. These samples often contain the applied physical samples, and are indispensable for the final choice.

This magazine is therefore a sales facilitator at your free disposal.

Have a nice job.