Venetian Plaster News (for Year 2024)

We are back from SAIE 2024 in Bologna and we are ready to share our experience.

Those were four days of great activity in a sector (Heavy Construction Fair) that sees us as supporting actors but we gained interest for our aesthetic level that is not typical of this fair.

We went to Bologna for fun, to see the reactions of customers who do not know us on our new product, SARTI IN PARETE. The amazement and questions from the numerous visitors make us proud of this new project that EXPANDS our proposal with 4 new designs on Fabric declined in 40 color variations.

The great interest came precisely from the Color Range and the simplicity of such a complex project. It seems like a play on words but it is the plain truth. Our PAINTS, meant for those who do not like rules, finally combined with perfectly coordinated fabrics.

To give you an idea of ​​our stand and our experience have a look at this short video.

If you want to know more about this project, write me at giorgiograesan@mac.com

VIDEO Link: https://youtu.be/mHHKyzWJnsE

We are pleased to announce that we have prepared, for the event SAIE in Bologna from 9^th to 12^th October, a Preview of the launch of the new Decorative System that we called Sarti in Parete.

If you will be there, don't miss the opportunity to visit us at Stand B107 in Hall 26.

We have many expectations for this project and we hope to see you also to hear your opinion about it.

Here you can watch a very short presentation video.

The official launch of Sarti in Parete will be in early November.

I look forward to meet you in Bologna.

Giorgio Graesan

Let's raise professional skills.

You are great!

You are Painters who don't Like Rules.

You are Creative.

You can already create walls like no one else.

It all started in 1990 with Spatula Stuhhi. The old skills of 16^th century painters are now in your hands. You have become "spatulators".

In 2000 with La Casa dei Sogni the customization of walls became even more widespread. You have become "creators of Dreams".

In 2012 with Segui il tuo Istinto the world of Stones opened up and you earned a new skill in your repertoire.

You have become "Petristi Painters" (it's also in the dictionary).

In 2021 we introduced Estasi di Marmo. Now you are also "Marble Workers" (ironic). You are able to imitate marble, rediscovering an old, very noble and artistic technique.

Now I announce a new Professional Skill for you:

You can become TAILORS on the Wall.

A new Reality. A New World.

Look at this wall and this environment.

Do you think it's impossible to do? Pure SCI-FI?

Absolutely not. Certanly not easy, but definitely within your reach.

Just to get an idea, watch this video

https://www.youtube.com/watch?v=F5-2vtOfLeM

in which Andrea Sansone shares his skills and then comment on the video or write to me at giorgiograesan@mac.com.

The next October we'll open a New World.

We'll create a new professional figure:

The TAILORS on the Wall.

Giorgio Graesan

Why look at the Past when I can build the Future?

It's fine to seek inspiration from History and traditions but no one stops us from inventing new Solutions, new Dreams and new Worlds.

And this is what we will try to do during the 17^th COLLECTIVE CREATION: go into an uncertain future towards a zone of absolute creation, without certainties and without limits.

In this Provocative Event we will invite 12 Painters to experiment with a new technique to personalize Walls to the extreme state of the art.

We want to share this Event and will broadcast it live on Zoom on Thursday 9^th May from 2.30pm to approximately 6pm and Friday 10^th May from 9.30am.

You can register here:

https://us02web.zoom.us/meeting/register/tZwrf-ihrDItGNA108a3qFyV0WGPT_Ah6KL9

We would like to have you with us, maybe even just a few minutes of these two days of work, even just to say hello or out of pure curiosity.

We are also interested in your reaction and advice.

You can also connect from your mobile phone while working or having lunch.

I hope to see you there.

Cheers

George Graesan

Collective Creations are for us a moment of great Creativity that allow us to open new Worlds and Experiences which we then share for the growth of our market.

We reached the SIXTEENTH Collective Creation.

They are all documented with a specific video for each past edition, that you can find in this playlist:

https://www.youtube.com/playlist?list=PL1AFA889152319A56

The last one took place at our headquarters and we tested our new product EUPHORIA

https://graesan-euphoria.it/

The photo above is a result of this experimentation and many others will come in the next few days.

To help you identify with the exhilarating atmosphere of this Experience, please have a look at the video that collects and summarizes the emotions.

https://www.youtube.com/watch?v=-mOi-opaIdU

Dear guest,

It's a great pleasure to present you the new ESTASI di MARMO catalogue, giving you a free copy of the brand new catalogue, for being with us during the presentation meeting of 'Estasi di Marmo with the new Sahara Noir' effect on 18^th May 2024.

Show this email to your retailer by July 10^th with the prize code ESTASI 0127 to collect your free catalogue.

If you do not live in Italy, forward this email to: export@giorgiograesan.it and you will be contacted.

As promised, you will find below some links to download the videos and contributions reported during the meeting. We are committed to always offer you a better service for your customers.
I'm certain to have done something that you'll appreciate. I wish you all the best and I look forward to meet you at the next Zoom presentation.

Keep following us.

Giorgio Graesan

USEFUL LINKS:

Here you will find a presentation of Estasi di Marmo made on the evening of last May 18^th

https://youtu.be/u0Z1iSWG54E

Here you will find the reference site for Estasi di Marmo with the latest news:

https://graesan-estasidimarmo.it

We present the new edition of Estasi di Marmo which includes SAHARA NOIR marble!

If you wish to take part to the catalog presentation and live demonstration by Massimo Gallo you can register here:

https://us02web.zoom.us/meeting/register/tZYvf-muqjgqEtVcrvS1-d7V4Wbrjgp5hvG_#/registration

All participants will be sent a voucher to receive the new Estasi di Marmo catalog as FREE GIVEAWAY.

The Zoom meeting will take place on Friday 19 April at 6.30 pm.

See you there

George Graesan

It is a pleasure to present our new product: EUPHORIA!

It is inspired by the wonderful period of the Belle Epoque when everything seemed to be going well, people had unlimited fun and beautiful women wore SEQUINS!

Now this enthusiasm is in our product, full of lights and reflections that bring walls to life.

It is easily applied with our spatula because it is composed of marble chips and sequins.

Euphoria was presented in a zoom meeting which can be seen at this link:

https://youtu.be/YeLwkgCpGOs

Now it's very easy and pleasant to wish you a lot of EUPHORIA!!!!

EUPHORIA is a marble chip and sequins in a sample of 54 colours.

A great and new product to apply with a spatula.
A finish that recalls the wonderful time of the Belle Epoque, where beautiful women, elegance, sequins recall indeed EUPHORIA!

The name then comes from the Greek Eu=good and Phoria=outside. In short, BEAUTIFUL OUTSIDE!!!!

I'm really look forward to present it to you on Friday 22 March at 7.00 pm.

I would be happy for you to take part at this show: it's a Zoom presentation and if you wish you can apply here:

https://us02web.zoom.us/meeting/register/tZMucO2sqjMrHNHjLtoK5B0DDGJ_Z0Cvfx5h

It's a great pleasure to present you a copy of the Euphoria PHYSICAL catalogue, for your participation in the Euphoria presentation meeting on March 22, 2024.

Print this letter by May 10^th and deliver it to your retailer with the reward code EUPH 925 to collect your free catalogue.

If you do not live in Italy, forward this email to: export@giorgiograesan.it and you will be contacted.

As promised, you will find below some links to download the videos and contributions reported during the meeting. We are committed to always offer you a better service for your customers.
I'm certain to have done something that you'll appreciate. I wish you all the best and I look forward to meet you at the next Zoom presentation.

Keep following us.

George Graesan

USEFUL LINKS:

Here you will find a summary of the presentation of Euphoria made on the evening of March 22^nd

https://youtu.be/YeLwkgCpGOs

This is the video catalog of all Giorgio Graesan products

https://www.giorgiograesan.it/it/videocatalogo.php

The photographic reproduction of our Catalogs is always precise and engaging.

In the catalogs of Gioia, White Paint, Oro, Via Lattea and Filidiseta we combine emotional photos with the complete range of our physical colours.

This makes the sampler collection complete and reliable.

With Spatula Stuhhi, Segui il tuo Istinto, Marmorino 2020 and Muro Naturale it's really very complicated to create real and physical samples due to the characteristics of the lime products which are complex to apply in low thicknesses.

Since last year, however, we have managed to "spread" Marmorino 2020 on the catalogs by producing a "Physical" sampler and, as a direct consequence, this year we committed ourselves to Spatula Stuhhi.

A new beautiful "Physical" catalog has been released with a truly "sexy" Fuchsia-colored cover. You can see it here on the cover.

We then selected the most intriguing colors with Spatula Stuhhi and, therefore, named the sample book "SELECTION".

These samples are now being distributed through our Agents and Distributors.