Venetian Plaster News (for Year 2013)

The INSPIRATION BOOK is gaining more and more succcess. A few copies are still available.
If you still haven't got your copy, SEARCH FOR THE POSTER at your local dealer, and pick up your copy now.

To learn more about INSPIRATION BOOK, the driving inspirations guide designed to help your clients choice, click HERE and you'll see the video presentation with a unique images collection at your disposal.

La Via Lattea (The Milky Way), with its lit stars and its relaxing simplicity, immediately gained our customers. The choice to focus on 14 different colors all close to white has garnered a lot of interest along with arousing desire to "Color".
That's why we now present a new edition with the new Fan samples, containing 106 colors to meet this demand, expanding the potential of the product itself.

La Via Lattea Fan samples will be released in limited edition in the months of September and October.

We are looking forward to meet you at MADE EXPO - Rho Milan, from 2^nd to 5^th October, in Pad. 6 Stand A35, to show you our new Segui il tuo ISTINTO effects and much more... Click here to see a preview of the third edition of our sampler.

To all Decorators who will come to visit us at the booth, we'll give an INSPIRATION BOOK BOX for FREE.

If you need a ticket, please contact Monica (m.sala@giorgiograesan.it) that will be glad to send it to you.

We are waiting for you at MADE EXPO, you cannot miss it!

We create paintings that may leave an aesthetic and emotional mark in those who contact us. In our small way, we want to improve the world and especially to have positive relationships, as remarked also by the word FRIENDS in our company name.

Focusing on this purpose, we try to get the best result in every area of our creations to amaze and raise a positive thinking. An example? Our research towards the Perfect Tin Can.

Here is our latest work: the new White Paint Container.

Distributed in early days of September.

Crisis Time... Here's how to cope with it.
We started the largest promotional initiative ever seen so far in our industry: specially designed for all our decorators, selected for the attention and loyalty toward us, in order to help them to best present their art.
These days it has been sent the postcard presenting this very important initiative.
If you took part in our masters or demonstrations, you will receive it and you can pick up your gift from our dealers.
The delivery of the postcard was staggered to prevent crowding requests from our dealers, so you may receive it between June and July.
To learn more, visit our BLOG

The crisis pushes us to be more proactive: after having presented during last month our new product THE MILKY WAY and introduced the new presentation system THE FAN, we have to disclose you other fresh news. We have studied a set of tools to better promote our products and to facilitate their choice.

We have created a new display that collects, in EIGHT large panels, the effects of our main products, from Spatula Stuhhi to the last born Milky Way, transferring a sense of real in showing our product samples.
The family of the samples PANORAMA is now enriched with a new protagonist, designed to improve the choice in the stores by mean of this prestigious physical catalog, in large format, with 107 colors taken from our GOLD collection.

Also, by popular demand and to meet the needs of decorators who do not want to miss the opportunity to present our products in a handy way to their customers thanks to the new FAN sampler, we also have made it available for the GOLD collection. It will be distributed in a limited edition for 15 EURO (+ VAT).

Here you will find a gallery of images and a video where GIORGIO tells us about these new promotional items.

This marketing tool is designed to provide a constant help to the choice of right color.
Giorgio in this short video tells us about its functionality.
With this sample you'll have:
the chance to put beside the wall the chosen color for an easier decision,
the possibility to cut a piece of sample and leave it to the customer making the sale easier and more definitive.
The Fan is all done by hand and with actual product and each piece contains about 2 square meters of product applied.
The cost is about 30 Euro but will be on sale from our participating dealers for only 15 euros plus VAT.
Soon the Fan will also be available for other collections.

Do not miss this opportunity, the print run is limited.

You can also find on FaceBook a gallery of pictures of the Fan

We delivered these days our new product named La Via Lattea.
Here you can see a movie that explains the basic and its application.
A simple application painting that, when illuminated, makes stellar reflexes.
So, we'll have opaque walls that miraculously show stars when subjected to direct light.
All in soft and pastel colors, for a confortable reassuring sensation, and a flood of light to the dark places.

What we went to Wallpaper Fair for? As often happens, we went there to provoke and to understand.
Here is a gallery of pictures of the event...
We have been the curiosity of this show with our colored and, above all, seamless walls.
All manufacturers of wallpaper have complimented us while customers and distributors did not understand that a "wallpaper" could be applied with a brush and a spatula.

However, we had fun and we received many incentives to continue to let us be known in the world with our colors and application systems.
Next year we will return there even more motivated.