Venetian Plaster News (for Year 2021)

We are pleased to announce that in the week from 13^th to 19^th June there will be a short but intense television advertising campaign on Mediaset networks.

As you will see from the spot we have created with the support of their organization we will talk about our products in general and then concentrate on Via Lattea which for us is a very easy-to-use product and much appreciated by our customers. We have focused on this product to make it know to a huge amount of potential users.

Finally we close the campaign inviting spectators to contact our professional retailers or painters that can be found in our site.

With this important and expensive initiative we try to relaunch our sector to celebrate the end of the pandemic and foresee a bright future full of stars and successes.

Sure of your appreciation we attach the video link and the planning poster.

As you know the success of Segui il tuo ISTINTO has started in 2012 in a splendid fair in Piacenza.

Since then, square kilometers of walls have been made with Split Stone, Zen, Bamboo, Carved Stone and so on.

After 9 years it can happen, indeed we hope, that some of our old customers wish to change their own wall color, made with ISTINTO, but keeping its "structure", the original engraved design. Is it possible to change the color saving all the initial processing?

To answer this legitimate question, here's a video that shows how easy it is to change color to ISTINTO by painting it with our IPERRESINA.

This ease is given by the extraordinary capacity for adhesion and the low thickness of IPERRESINA which therefore does not "close" the design engraved inside Segui il tuo ISTINTO.

Once the color have been changed, you can leave it as is with IPERRESINA, or enrich it with GIOIA, ORO, WHITEPAINT or GLITTER.

We bring our Showroom and our advice at your home by mean of a Video call.

Our beautiful Milan Showroom in Via Pisani 16 is regularly open to show our Creative Paintings live. Our consultant Mona Atri can help and guide you through our wide range of products and finishes.

But the big news is that you can have a consultation and a guided tour directly from your home or from your customer's site by booking the visit directly at this link: BOOK SHOWROOM VIDEOCALL.

Our Showroom has never been so close to you.

Here we are, 2021 has come.
I like to start the year right away with a good news.

Covid is a moment of reflection and change and certainly must not stop the creative process.

So I present to you another restyling: our White Paint catalog is now enriched with a series of photos that help the customer understanding the product.

The distribution of this new sampler starts on January 7^th and will be delivered immediately to our dealers with the first orders of 2021.

Here you can see a short video illustrating this restyling: